Który wylądował na kroplówce

Założona przez nich spółka rosła bardzo szybko, wspierana m.in. środkami od prywatnych inwestorów. W jednej z rund w 2009 roku udało się pozyskać ponad 13 mln funtów, dzięki którym rozbudowano technologię (powstała wtedy aplikacja na iPhone’a).

Wonga okazała się pionierem wśród firm udzielających krótkoterminowych kredytów. Wystarczyło wejść na stronę, wypełnić krótki formularz i po chwili pieniądze były na koncie. Automatyzacja, szybkie operacje i brak dokumentów – to były przewagi Wongi nad tradycyjnymi bankami. Firmę charakteryzował agresywny marketing, niecodzienne reklamy, innowacyjne rozwiązania i co najważniejsze – gigantyczne oprocentowanie pożyczek, które wynosiło czasem nawet 5 tys. proc. Firma działa w Wielkiej Brytanii, w Republice Południowej Afryki, w Niemczech a od 2013 także w Polsce.

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